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Four Advantages of Getting a Recurring Sponsor

Updated: Dec 19, 2022


Whether you run a nonprofit agency, are an athlete, or are involved in some form of competition there will come a time when you need to raise money. Fundraising events are only one source of income. Finding sponsors is your best plan of action to supplement your resources. From a local fun fair to the FIFA World Cup 2022, sponsors play a pivotal role in any scenario. Consider the advantages of finding recurring sponsors to give you a steady flow of funding you can depend on.


Recurring Donations Can Provide You With A Monthly Cash Flow.

Sponsorships that are offered once a year generally mean a smaller donation. You also need to go through the effort of contacting your sponsors at a later date to find out if they will help you again. Establishing recurring sponsors can mean monthly, automatic payments. The monthly payments may be smaller than one large lump sum, but they will add up in the long run.


Recurring Donations Help You And Your Sponsors To Work Within A Budget

You know that you have expenses. You need to know how much money is coming in every month to meet your needs. In the same way that Cole Trickle needs corporate sponsors plastered all over his race car in the movie Days of Thunder, funding is the only thing that will keep you going. Setting up a membership plan on a recurring basis with your sponsors is user-friendly for both of you. Your sponsor can spend an amount that is suitable each month while you can figure out how much you have to spend.


You And Your Sponsor Can Form A Partnership

When you have a recurring sponsor, you can consider yourselves to be on the same team and an opportunity to build a positive relationship with people who are supporting you. If someone chooses to spend their hard-earned money on your interest on a recurring basis, they are invested in you. Your sponsors are sharing a passion. Giving you financial assistance is proving they believe in you. You will feel pushed to a higher level when you know others are backing you.


You Will Build a Stronger Reputation

You look good when you have recurring sponsors. It proves someone will stand up for you through thick and thin. Make sure to publicize who your sponsors are, whether it's on a social, media platform, a website, or a physical space. Show your appreciation by hosting events that celebrate your sponsors. Send out signed photos or a product at least once a year to say thank you. Your efforts will be rewarded.

Your best chance for success in any endeavor is to have adequate resources. The first step is to prove you have something of value to share with the rest of the world. You will gain the interest and trust of potential sponsors. Establish opportunities for recurring sponsors to make life easier. You'll be able to spend more time focusing on your company, product, service, or competition when you aren’t drumming up financial resources.

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